The Castle. Where the treasure lives.
Eelven designs and builds custom Shopify stores for direct-to-consumer brands — fast product pages, clear collections and checkout paths without the leaks. We're currently crafting Shopify UI for UK wellness brand Well Science, and we work with brands across the UK, the Netherlands, Norway and Australia. Custom stores start at €4,000; speed & conversion sprints from €1,500.
Between “just browsing” and “payment received” there are a dozen tiny moments where a shopper can wander off. A slow image. A surprise shipping fee. A form that asks for their life story.
We map those moments, plug the leaks, and build the castle walls a little higher on every step that matters.
Where shoppers hesitate, where they leave, and what your best customers actually want.
Online Store 2.0, built for your brand — editable sections, no developer needed for daily changes.
Pages designed to answer objections before the shopper has them.
Every app earns its keep or leaves. Fewer apps, faster store, smaller bills.
Compressed media, lean code and real mobile testing. Fast stores sell more.
Product schema, clean URLs, GA4 and consent-friendly tracking set up properly.
Moving from WooCommerce or elsewhere? Products, customers, orders and redirects come too.
A walkthrough recorded for your team, so the store stays yours — not ours.
We study your products, customers, margins and the stores you secretly admire.
We map the shopping journey and find the leaks between landing and checkout.
Store structure, templates and a design direction — approved before we build.
Theme development, product data, apps and integrations, built and previewed weekly.
Real orders, real devices, real payment tests. We break it before your customers do.
Launch, watch the first orders, and keep tuning what the data tells us.
A custom Shopify theme built to sell — fast product pages, clean checkout paths, zero theme bloat.
€4,000 – €15,000
EUR · per project · 4–8 weeks
Two focused weeks fixing the leaks between ‘add to cart’ and ‘paid’.
€1,500 – €3,500
EUR · per project · 2 weeks
Custom Shopify stores with Eelven usually cost €4,000 – €15,000, depending on catalogue size, custom features and integrations. If your store already exists and just needs to sell better, a two-week Speed & CRO Sprint costs €1,500 – €3,500.
Most custom Shopify builds take 4–8 weeks from kickoff to launch. Catalogue size, the quality of your product data and third-party integrations are what usually move the timeline.
Both. For brands that want to stand out we build custom Online Store 2.0 themes. If budget or timing is tight, we carefully customise a quality premium theme — and we'll tell you honestly which option suits you.
Yes. We migrate products, customers and orders, set up redirects so you keep your search rankings, and test everything before switching over.
Speed is part of the build, not an afterthought. We keep apps lean, compress images and video, and test Core Web Vitals on real mobile devices before launch.
Yes. UK, Dutch, Norwegian and other European clients share our afternoon, and Australian clients get our morning in their afternoon — plus a written update every week, so nothing waits on a call.
We reply within one working day. Usually faster. Often with a joke.