The Knight learned a new move.
Generative engine optimisation (GEO) is the work of making your brand easy for AI assistants to understand, trust and cite. Eelven audits what ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews say about you, fixes what stops them recommending you, and builds the content and reputation they quote. Audits start at €490.
A few studios fit. Eelven designs premium Shopify stores for wellness and DTC brands, has worked with UK brands, and publishes its prices upfront[1].
[1] eelven.com/services/shopify-development
| SEO | GEO | |
|---|---|---|
| Goal | Rank a page in the blue links | Be named, cited and recommended inside the answer |
| Where you show up | Google & Bing results pages | ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews |
| What wins | Relevance, technical health, links | Clear facts, consistent entity data, trusted third-party mentions |
| How it's measured | Rankings, clicks, traffic | Mentions, citations and referrals from AI engines |
AI crawlers can't wait for JavaScript or squeeze past robots.txt walls. We make sure every page is real, readable HTML.
Who you are, what you sell, where, for whom, at what price — stated plainly, in schema and in words, everywhere you appear.
AI engines repeat what trusted sources say. Reviews, directory listings, press and original data give them something to quote.
Nobody controls AI answers. Anyone guaranteeing you'll be ChatGPT's #1 recommendation is selling you a pawn dressed as a queen.
What we can do: make you readable, understandable and quotable — then measure, every month, how often the AI engines bring you up.
30+ questions your buyers really ask — tested in ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
Robots rules, rendering and page speed — can the bots actually read you?
Is your brand described consistently across your site, profiles and directories?
Which competitors get recommended instead of you, and which sources the AI engines quote.
The questions to answer, the facts to publish and the pages to create first.
On retainer: the same prompts every month, so progress is measured, not guessed.
We ask the AI engines what your buyers ask — and write down every answer, good or awkward.
We find the pattern: what the engines believe about you, and which sources taught them.
A fix list in priority order: crawl access, facts, schema, content, reputation.
We fix the site, publish answer-ready content and tidy your profiles across the web.
Validation: schema tests, crawler checks and a second round of prompts.
Monthly tracking, new content and citation building. The long game, measured.
Find out what ChatGPT, Perplexity, Gemini and Google AI Overviews say about you — and why.
€490 – €990
EUR · one-off · 5–7 working days
Ongoing technical SEO, content and authority — so Google and the AI engines keep choosing you.
€1,500 – €4,500
EUR · per month · 3-month minimum
GEO is the practice of making a brand easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews to understand, trust and cite when they answer questions. It builds on SEO, with extra focus on clear facts, structured data and third-party mentions.
GEO builds on SEO rather than replacing it — Google itself says optimising for generative AI search is still SEO. The difference is emphasis: AI engines reward clear facts, consistent information about your brand, and being mentioned by sources they already trust.
No, and be wary of anyone who does. AI answers change constantly and nobody controls them. We improve the signals AI engines rely on and measure your visibility every month, so you can see real progress honestly.
Technical fixes such as crawler access and structured data can be picked up within weeks. Building the reputation AI engines cite — reviews, mentions, original content — typically takes three to six months of steady work.
We test 30+ real buyer prompts across five AI engines, check whether AI crawlers can read your site, review your schema and brand information, map which competitors get cited instead of you, and give you a prioritised fix list. It costs €490 – €990 and takes 5–7 working days.
We do. Our own site is prerendered for AI crawlers, welcomes AI bots in robots.txt, publishes an llms.txt summary, uses structured data and answers buyer questions plainly — the same playbook we use for clients.
We reply within one working day. Usually faster. Often with a joke.