Written at the chessboard. Coffee optional.
Notes from the chessboard.
Practical, honest guides on what websites cost, how Shopify stores sell, how SEO and AI search really work, and how to work with a studio on the other side of the world. No fluff, no gated PDFs — just the moves we'd tell a friend.
AI Search · 10 min read · 30 October 2026
What Is GEO? How to Get Your Brand Recommended by ChatGPT, Perplexity & Gemini
Generative engine optimisation in plain English — how AI assistants choose which brands to mention, how GEO differs from SEO, and a practical checklist to get cited.
Read the move →Pricing · 8 min read · 30 October 2026
How Much Does a Website Cost in 2026? An Honest Price Guide
What websites really cost in 2026 — DIY builders, freelancers, offshore studios and premium agencies — with honest price ranges and the hidden costs nobody mentions.
Read the move →Working Together · 9 min read · 30 October 2026
Is It Safe to Outsource Web Development to India? An Honest Guide From an Indian Studio
The real risks of outsourcing web development to India, how to vet a studio, and the contract terms to insist on — from an Indian studio that would rather you choose well than choose us.
Read the move →For Agencies · 7 min read · 30 October 2026
White Label Web Development: How Agencies Scale Without Hiring
What white-label web development is, how the model works, what it costs, and how agencies in the UK, Europe and Australia choose a partner that won't embarrass them.
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