The Knight — SEO & Search Strategy

    We jump where competitors can't.

    SEO services that win the long game.

    Eelven's SEO service improves how your website or Shopify store ranks in Google and Bing — and how it shows up in AI search. We fix technical problems, write content around real buyer questions and earn authority the honest way. Retainers start at €1,500 a month with a three-month minimum, because SEO is chess, not checkers.

    Authority
    Content
    Technical
    Technical → content → authority. It's the L-shape. It's always the L-shape.
    Three squares we fight for

    Technical. Content. Authority.

    Same three squares the knight lands on above. Skip one and the whole attack falls apart.
    Square 1

    Technical

    Speed, crawlability, indexing, structured data, Core Web Vitals. The board has to be legal before anyone can play on it.

    Square 2

    Content

    Pages and articles built around the questions buyers actually type — answered clearly enough for Google to quote.

    Square 3

    Authority

    Links, mentions, reviews and digital PR earned the honest way. The reputation that turns page two into page one.

    Illegal moves

    Things we will never do to your site.

    Not even if you ask nicely. Especially then.

    • Buying links by the thousand
    • Keyword stuffing (“best SEO agency SEO agency best”)
    • Fake reviews — ever
    • Copy-paste city pages nobody asked for
    • Guaranteeing #1 rankings
    What the retainer includes

    Everything search needs. Every month.

    • Technical SEO audit & fixes

      Crawl errors, speed, indexing, redirects and schema — found, prioritised and fixed.

    • Keyword & intent research

      In the markets you sell to — the UK, the Netherlands, Norway, Australia — not just where we sit.

    • Content that answers buyers

      Service pages, guides and comparisons written to be useful first and rankable second.

    • On-page optimisation

      Titles, headings, internal links and answer blocks tuned page by page.

    • Shopify & e-commerce SEO

      Product and collection pages, faceted navigation and product schema done right.

    • Digital PR & citations

      Directory listings, partner links and stories journalists actually want.

    • AI-search visibility

      The same work, tuned so ChatGPT and Google AI Overviews can cite you too.

    • Plain-English monthly report

      What moved, what we did, what's next — no 40-page PDF of screenshots.

    P.S.We report like family talks at dinner: honestly, in plain words, and occasionally with a story you didn't ask for but enjoyed anyway.
    How the game is played

    Six moves, repeated every month.

    1. Move 01 · Reconnaissance

      Listen before you move

      Audit the site, the competition and the searches your buyers make in each market.

    2. Move 02 · Decode

      Find the pattern in the chaos

      Decide which keywords are winnable now, which are next quarter, and which are vanity.

    3. Move 03 · The Opening

      Sketch the first smart move

      A 90-day plan: fixes, pages and content in the order that moves the needle fastest.

    4. Move 04 · Build

      Craft, not just create

      Technical fixes, new pages and content — shipped every month, not promised every month.

    5. Move 05 · Pressure Test

      Break it before the world does

      Check indexing, rankings and rich results. Learn what worked and why.

    6. Move 06 · Checkmate

      Launch. Learn. Dominate.

      Report in plain English, re-plan, and play the next move.

    The price of patience

    SEO pricing, upfront.

    The Scout

    AI Visibility Audit

    Find out what ChatGPT, Perplexity, Gemini and Google AI Overviews say about you — and why.

    €490 – €990

    EUR · one-off · 5–7 working days

    • 30+ buyer prompts tested across 5 AI engines
    • Crawlability, schema & entity check
    • Competitor citation map
    • Prioritised fix list you can hand to any team
    The Long Game

    SEO + AI Search Retainer

    Ongoing technical SEO, content and authority — so Google and the AI engines keep choosing you.

    €1,500 – €4,500

    EUR · per month · 3-month minimum

    • Monthly content built around buyer questions
    • Technical SEO & schema upkeep
    • Digital PR & citation building
    • Monthly AI-visibility tracking report
    Questions at the board

    SEO FAQ

    How long does SEO take to show results?

    Most websites see meaningful movement within three to six months of consistent work. Technical fixes can show up within weeks, while competitive keywords and new domains can take six to twelve months. SEO is chess, not checkers.

    How much do your SEO services cost?

    Our SEO and AI-search retainers cost €1,500 – €4,500 a month, depending on how many pages, markets and how much content you need, with a three-month minimum. If you want a diagnosis first, the AI Visibility Audit costs €490 – €990.

    Do you do SEO for Shopify stores?

    Yes. We optimise product and collection pages, fix duplicate URLs and faceted navigation, add product schema and speed the store up — the e-commerce details generic SEO often misses.

    Can you guarantee first-page rankings?

    No. Nobody controls Google, and anyone who guarantees rankings is guessing or cutting corners. We promise the work, the transparency and an honest monthly report on what moved.

    Which countries can you do SEO for?

    We research keywords and competitors in the markets you sell to — most often the UK, the Netherlands, Norway, the rest of Europe and Australia — using location-specific data rather than one global guess.

    What will I see in the monthly report?

    Rankings, organic traffic, enquiries or sales from search, AI-search visibility, what we did that month and what we'll do next — written in plain English, with no padding.

    Your move

    Page two is where
    good brands go to hide.

    Send us your website and the searches you wish you showed up for. We'll tell you honestly how winnable they are.

    We reply within one working day. Usually faster. Often with a joke.