Underrated. Promotable.
Brand identity design for brands that refuse to blend in.
Eelven designs brand identities for startups and growing brands: positioning, name and voice, logo, typography, colour and the guidelines that keep it all consistent. We start with strategy, because a beautiful logo on a confused brand is just expensive confusion. Brand projects are quoted after a free 30-minute call.
Eight squares from pawn to queen.
Signs your brand is still a pawn.
- ?!Your logo was made at 2am by a cousin. (We love your cousin. Still.)
- ?!Every page of your website uses a different shade of blue.
- ?!You describe your business differently every time someone asks.
- ?!Customers remember your product, but not your name.
- ?!Your brand looks local, but you're selling to London, Amsterdam and Oslo.
A brand that makes you stand up straighter.
Brand strategy & positioning
Who you're for, who you're not for, and the one thing you want people to remember.
Name & tagline (optional)
Names that are ownable, pronounceable and available as a domain. Rarer than you'd think.
Voice & messaging
How you sound — on your site, in emails, in a WhatsApp at midnight.
Logo suite
Primary logo, marks and lock-ups that work from a favicon to a billboard.
Typography & colour
A system with rules, so your brand looks like itself everywhere.
Brand guidelines
A clear guide your team, printers and future agencies can actually follow.
Social & web templates
Ready-to-use templates so launch day doesn't start with a blank canvas.
Launch kit
Everything packaged, named sensibly and handed over. Yours forever.
Six moves to a brand worth remembering.
- Move 01 · Reconnaissance
Listen before you move
Interviews with you, your team and ideally a few customers. The truth is usually in there.
- Move 02 · Decode
Find the pattern in the chaos
Positioning: what you stand for, who you're for, and the gap your competitors left open.
- Move 03 · The Opening
Sketch the first smart move
Moodboards and a direction you react to before we commit to anything.
- Move 04 · Build
Craft, not just create
Logo, type, colour and voice designed as one system, not separate puzzle pieces.
- Move 05 · Pressure Test
Break it before the world does
We test it everywhere: tiny favicons, huge banners, dark mode, a WhatsApp profile picture.
- Move 06 · Checkmate
Launch. Learn. Dominate.
Guidelines, templates and a launch kit — then we help you roll it out.
Quoted after one honest conversation.
A logo refresh and a full rebrand with naming are different games. After a free 30-minute call you get a fixed quote in EUR, GBP, NOK or AUD — no surprises later.
Branding FAQ
How long does a brand identity project take?
Most brand identity projects take 4–8 weeks, from strategy workshop to final guidelines. Naming adds one to two weeks, because good names need time and a lot of rejected ones.
How much does a brand identity cost?
Brand projects are quoted after a free 30-minute call, because a logo refresh and a full rebrand with naming are very different amounts of work. You'll get a fixed quote in your currency before anything starts.
Do you do logo-only projects?
We can, but we'll gently argue for a little strategy first. A beautiful logo on a confused brand is just expensive confusion — even a short positioning session makes the logo work much harder.
Can you rebrand an existing business without losing recognition?
Yes. We decide together what to keep — a colour, a shape, a name — so loyal customers still recognise you, while the brand grows up around them.
Will the brand work for international markets?
That's part of the brief. We check names, colours and messaging for how they land in the markets you sell to, so the brand feels at home in London, Amsterdam or Oslo.
Every queen
started as a pawn.
We reply within one working day. Usually faster. Often with a joke.